Why Online Travel Agents Should Fear Airbnbs Rise The Motley Fool. Airbnb, the lodging service that provides a platform for homeowners to offer their private properties to paid guests, has long been thought of as a hotel industry disruptor. Watch The Battery Online Free HD more. FACEBOOKADS-zuckerberg-wire/00FACEBOOKADS-zuckerberg-wire-facebookJumbo.jpg' alt='Watch The High Sign Online Ibtimes' title='Watch The High Sign Online Ibtimes' />That threat seems to be growing as headlines recently revealed that the American Hotel and Lodging Association AHLA, a hotel industry trade group, has been increasing its lobbying efforts in trying to get more regulation in place that would staunch the rise of Airbnb and similar services. Airbnb management responded in a scathing open letter to the AHLA. However, while focus on the lodging industry and regulation around it is heating up, Airbnb is quickly expanding its business in a way that should put more industries than hotels on alert. Heres why companies in other industries, such as ExpediaNASDAQ EXPE, PricelineNASDAQ PCLN, and Trip. AdvisorNASDAQ TRIP, should be watching Airbnbs growth closely as well. Image source Getty Images. Airbnb Trips gains steam. Airbnb announced its new Trips feature in November, the first major expansion from the companys main business of providing a private residence booking platform. The main feature of Trips is Experiences, which are usually guided tours or other adventures that allow users to experience unique parts of their destination cities. For instance, you might take a guided bike ride through the back streets of Tokyo, or spend a morning surfing with a professional near San Francisco, all created by the local hosts and booked directly through the Airbnb app. The Trips feature also includes Places, such as guide books, meet ups with other users, and walks guided by audio tours the user can download to their individual device. Airbnb recently announced that its Trips feature has expanded to 2. Watch Passengers Online Free Streaming. Watch Passengers Online HIGH quality definitons Watch Passengers. Watch Passengers Online Ibtimes Watch Passengers. MoviesWatch Girls Trip 2017 Online Full Free. Watch Girls Trip 2017 HIGH quality definitons. Watch Girls Trip Online Ibtimes Watch Girls Trip Online. Right now, Airbnb Trips seems pretty focused on its Experiences feature, but one line in the companys press release from November that should have other travel booking sites on high alert is Trips launches today with three key areas Experiences, Places and Homes, with Flights and Services to be added in the future. Airbnb. The lucrative OTA business. Online travel agents OTAs Expedia and Priceline have each become hugely successful companies because of the growth in online travel booking as a vastly growing number of customers go to the web to book their flights and other travel options of which these and other OTAs get a cut. Aggregate online travel sales reached a stunning 5. Statista, and they are expected to reach over 8. As a result of the growth in this industry, these companies sales have surged. PCLN Revenue Annual data by YCharts. This lucrative market also attracted Trip. Advisor, which grew to fame as an aggregator of travel reviews and got its revenue from advertising to its millions of site visitors. Trip. Advisor has been trying to switch up its business model to now include the option for people to book directly on its site, through what it calls Instant Book, so that it can also gain those OTA fees. Young Sheldon episode 1 watch online. New York Times revealed that the episode will begin showcasing Young Shellys first day in high. How To Watch Vlogumentary Full Movie Online For. To sign up, you must be 18. A new study said that those with high intelligence are at significantly. High. Watch Stream Online. Watch The Mick season 2 episode 1 2017 Online Ibtimes Watch The Mick season 2 episode 1. You must log in or sign up to. So far, the company is struggling to see a big return on that investment, and Airbnb growing its presence in this space probably isnt helpful. It make sense that as Airbnb looks to diversify its business, trying to take more market share of the massive online travel market through more booking services offered is a sensible next step. OTAs are already undoubtedly feeling the pressure of lost hotel booking business to Airbnb, but as Airbnb continues to prove out its Trips model and eventually add flights and services, you can probably expect that pressure to increase. What investors need to watch next. If youre an investor in one of the companies above, know that this certainly doesnt spell doom and gloom for those businesses, as the entire industry continues to grow healthily, and each of those companies could continue to post substantial growth even if Airbnb is able to rise as a significant OTA force. Watch The High Sign Online Ibtimes' title='Watch The High Sign Online Ibtimes' />Case in point While Airbnb is busy disrupting the hotel industry, Marriott InternationalNASDAQ MAR, currently the largest hotelier by market cap, saw its share price rise more than 5. Not to mention, most of these companies are also busy creating or acquiring features to compete with in home sharing programs and local experiences. Still, Airbnbs rise as a fuller OTA is an important trend to watch, and one that could certainly play a role in just how much these other OTAs, and their stocks, can perform in the years ahead. As for the other side of that coin, Airbnb isnt public, so investors cant cash in on its growth as it moves from lodging disruptor to OTA player. However, that certainly could change in the near future as the companys estimated valuation continues to boom.